Build a predictable pipeline of SMB IT accounts without relying on referrals alone — AI-powered prospecting and outreach built for MSPs.
New to JYNI? Product overview · Features & workflow · Lead-gen playbooks
Managed service providers grow in one of two ways: referrals from happy clients, or active outreach to businesses that match their target profile. Referrals alone create feast-or-famine revenue and leave growth dependent on luck. JYNI gives MSPs a systematic prospecting engine: identify businesses by employee count and industry, enrich their contact data, and run personalized outreach campaigns that highlight your stack, SLA, and local presence — all automated so your sales team focuses on demos, not data entry.
Agents mine verified owners in your territory — with checked direct phone, email, and website. Owner-direct, not a shared list five other people already bought.
JYNI writes and sends your sequence from warmed, managed domains, then sorts every reply — booking the interested ones so you get to them first.
On-brand posts across your channels keep you visible between touches — so when they're ready, you're the name they already know.
Copier dealers, telecom agents, and accountants frequently encounter businesses without IT support. Building formal referral agreements with these partners — tracked in a CRM — can deliver a steady stream of warm leads with zero cold-call effort.
LinkedIn is highly effective for MSP business development. Decision-makers at SMBs (office managers, ops directors, owners) are active on LinkedIn and receptive to outreach from local IT providers who understand their industry.
Blog content targeting 'IT support for [industry] in [city]' captures high-intent local search traffic. Takes 6–12 months to build, but delivers compounding organic leads with no ongoing ad spend.
Email campaigns targeting businesses by employee count (10–150) and industry — filtered to exclude current IT managed accounts — can generate 2–4 discovery calls per 100 contacts when messaging is specific to the prospect's vertical.
JYNI builds targeted prospect lists of SMBs by industry, size, and geography — then runs automated 3-step outreach sequences that position your MSP as the specialist for their vertical.
Target the industries where you have the most clients and case studies — healthcare, legal, financial services, manufacturing — for higher credibility and close rates.
Reference the prospect's likely tech environment (Microsoft 365, Quickbooks, industry-specific software) in your outreach to demonstrate you understand their world.
Track prospects by target contract size, service tier, and deal stage so you know exactly where each opportunity stands.
Most MSP prospects need 5–7 touches before booking a discovery call. JYNI automates the follow-up sequence so no prospect goes cold from neglect.
The sweet spot is businesses with 10–150 employees — large enough to have real IT needs but small enough to not have internal IT staff. JYNI lets you filter by employee count to hit this range precisely.
Yes. You can build separate campaigns for each target vertical — legal firms, dental practices, manufacturers — with industry-specific messaging templates for each.
The default is 3 follow-ups over 14 days, but you can configure sequences up to 8 steps over 60 days. Most MSPs see the best response rates at step 2 or 3.
JYNI is a standalone prospecting and outreach engine for top-of-funnel outreach. When a prospect converts to a client, you export their details to your PSA. Native integrations with PSA tools are on the roadmap.
Start free. 100 credits, no card. Verified owners, reached on autopilot.