Commercial lending brokers built JYNI. The platform was designed from the ground up for the exact workflow of a commercial lending or MCA originator: fresh exclusive leads every morning, automated outreach that runs while you're on calls, and a deal pipeline built for the lending commission cycle.
Commercial lending brokers and MCA originators face a sourcing problem that compounds as the market matures: every ISO and broker is calling from the same rented lead lists, and business owners have learned to screen those calls. Response rates on shared merchant cash advance lists are at historic lows — under 5% in most markets — because the same number is being dialed by 10 competing brokers. JYNI was built to solve this problem from the ground up. AI agents — Jynis — find small business owners in the industries and states you target, verify their direct phone and email before delivery, and assign those contacts exclusively to your account. No other broker in your market receives the same contact from JYNI. Paired with automated email outreach and a deal pipeline CRM built for the lending commission workflow, JYNI becomes the prospecting infrastructure that runs every day so you spend your time on prequalification calls and lender submissions, not hunting for contacts.
Every lead list vendor sells the same data to every broker who buys. A business owner whose number appears in a popular MCA lead database has been called by dozens of brokers in the past month. These owners either don't answer, hang up immediately, or have already signed with someone else. Exclusive contacts that haven't been over-called are the only way to consistently reach business owners who are still open to a conversation.
Finding business owners, verifying their phone numbers and emails, filtering by industry and state — all before making a single call — consumes hours per day for brokers who do it manually. Every hour spent on prospecting is an hour not spent on lender negotiations, deal packaging, or commission-generating conversations.
Most deals require 3–7 touches before a business owner agrees to complete an application. Manual follow-up tracking — in a spreadsheet or a generic CRM not built for lending — means deals fall through when you're busy with other submissions. An automated sequence that follows up on schedule regardless of your deal volume is the difference between a 10% close rate and a 3% one.
Tell your Jynis which industries to prospect — trucking, restaurants, construction, HVAC, landscaping, retail — and which states you want to cover. Your Jynis run continuously, finding small business owners in exactly those categories and delivering their verified contacts to your pipeline.
Each morning, new verified business owner leads are waiting in your pipeline — direct phone and email confirmed active, exclusive to your JYNI account. No other broker receives the same contact. Your first call is to a business owner who hasn't been called by 10 competing brokers this week.
Automated email sequences go out to every new lead on a schedule — introducing your lending program, sharing relevant financing options for their industry, and following up over a 21–30 day window. You're on a prequalification call while JYNI is handling the email outreach for 200 other prospects simultaneously.
When a business owner responds — asking about rates, requesting an application, or calling back from an email — the deal moves into your active pipeline. Track prequalification notes, lender submissions, approval status, and commission amounts in the CRM built for the lending deal cycle.
Every business owner contact JYNI delivers is assigned exclusively to your account. The same lead is never sold or delivered to another broker in your market. This exclusivity is the core value proposition: you reach business owners who haven't been called repeatedly by every broker running the same list.
Configure your Jynis to target exactly the industries and states where your lender relationships are strongest. A broker with strong trucking lenders targets transportation businesses. A broker with restaurant-friendly funders focuses on food service. State-level targeting ensures your leads are in the states your lenders will approve.
Email sequences run automatically for every new lead — an introduction, a relevant industry financing angle, a follow-up, and a soft-ask for a conversation — spread over 21–30 days. The sequence runs in parallel for hundreds of leads simultaneously without any manual email effort on your part.
The CRM pipeline tracks every deal from initial contact through prequalification, lender submission, approval, funding, and commission receipt. Log lender names, approval amounts, terms, and commission basis so your book is organized and every deal has a clear next step.
| Area | Without JYNI | With JYNI |
|---|---|---|
| Lead source | Shared rented lists — same as every competing broker | Exclusive contacts found and verified only for your account |
| Contact rate | 2–5% on over-called shared lists | 15–25% on exclusive verified contacts |
| Follow-up | Manual — breaks down during busy deal periods | Automated sequences run for every lead regardless of deal volume |
| Time on prospecting | 3–5 hours/day researching and verifying contacts | Under 30 minutes reviewing new leads delivered to pipeline |
At a conservative 1.5% close rate on 600 leads per month and a $6,000 average commission per funded deal, JYNI's Starter plan generates approximately $54,000 per month in gross commission — from a $397 monthly platform cost. Brokers on Growth plans who fund 25+ deals per month regularly generate $150,000–$300,000 in monthly gross commission from JYNI-sourced leads.
Trucking and owner-operators, restaurants, construction contractors, HVAC and trades businesses, and retail are consistently the highest-volume lending industries from JYNI outreach. These industries have structural cash flow needs — equipment financing, seasonal working capital, AR gaps — that make merchant cash advance and short-term financing a recurring need rather than a one-time transaction. Brokers who specialize in one or two of these verticals see the best conversion rates because their lender relationships and deal packaging expertise match the lead type.
Lead volume depends on your plan tier. The Starter plan delivers 600+ verified leads per month. The Growth plan delivers 1,200+. The Scale plan delivers 1,800+. All leads are verified (phone and email confirmed active) and exclusive to your account. Volume also depends on your industry and state configuration — brokers targeting high-density states and high-population industries receive leads faster than those targeting narrow niches.
Yes. Geographic targeting is configured at the state level. Most commercial lending brokers configure their Jynis to target the states where their primary lenders have the strongest approval rates and highest funding amounts. You can target a single state, a regional grouping, or all 50 states simultaneously. Many brokers start with their 3–5 strongest states and expand as deal volume grows.
JYNI's email sequences and phone outreach run in parallel. The email sequence introduces your program and follows up consistently — warming the prospect before your call. Many brokers find that business owners who have received 2–3 emails from their program answer calls at a higher rate and with more openness than cold calls on a fresh list. The email outreach creates name familiarity before the phone conversation, which shortens the prequalification call and improves conversion.
Explore the industry and state pages for the verticals you target most. Each hub covers the lead landscape for that specific niche.
Verified small business owner contacts, exclusive to your account. Book a call and your Jynis can be live within 24 hours.
Book a Call →