Find your next tenant rep, investment sales, or landlord rep deal before your competition does — with automated outreach to business decision-makers.
Commercial real estate brokers know that deals are won before they're listed. Whether you're a tenant rep finding growing companies before their lease expires, an investment sales broker targeting owners who may be ready to sell, or a landlord rep filling vacancy — the edge goes to the broker who makes contact first. JYNI helps CRE brokers build targeted prospect lists from public business and property data, automate personalized outreach, and track every conversation in a deal-focused pipeline.
Commercial real estate activity is concentrated in a handful of high-volume metros — and the right prospecting strategy varies by market. In Sun Belt markets (Dallas, Houston, Phoenix, Atlanta, Miami, Tampa, and Charlotte), industrial, logistics, and life science tenants are the fastest-growing segment, with aggressive absorption rates creating tenant rep opportunities at every size tier. In gateway markets (New York, Los Angeles, Chicago, San Francisco, and Washington D.C.), office and mixed-use tenants require longer lead cycles but generate larger commissions per deal. Secondary markets like Nashville, Columbus, Indianapolis, and Salt Lake City have lower broker saturation, meaning proactive outreach to growing companies goes further against less competition. JYNI's business data filtering lets you identify companies by employee count, industry, and geography — targeting tenants that match your market expertise and deal size sweet spot.
CoStar, CompStar, and similar platforms provide lease expiration data and property ownership info — the gold standard for CRE prospecting. Combined with a CRM to manage outreach, this is the most reliable lead channel for tenant and landlord reps.
Companies that are hiring, expanding headcount, or recently funded are strong tenant rep prospects. JYNI identifies these signals from public business data and LinkedIn activity to find growing companies before they contact a broker.
Property owners who have held assets for 7–10+ years and are approaching depreciation recapture or estate planning timelines are strong candidates for investment sales outreach.
Business attorneys, accountants, and lenders often know which clients are expanding or relocating before any broker does. Systematic cultivation of these relationships delivers warm, high-conversion leads.
JYNI automates personalized outreach to business decision-makers — CFOs, COOs, and business owners — identifying companies likely to need space based on their size, industry, and growth trajectory.
Filter prospects by hiring activity, funding events, and business age to find tenants who are likely to need more (or less) space in the next 12–24 months.
Load lease expiration dates and trigger outreach sequences 18 and 12 months out — so you're the first broker they hear from when their lease is top of mind.
Track multiple deals, properties, and client relationships simultaneously with a pipeline designed for CRE deal cycles.
JYNI enriches company records with the CFO, COO, or owner contact info so you're reaching the right person for space decisions — not the office manager.
| Traditional | Shared Lists | JYNI | |
|---|---|---|---|
| Prospecting Method | CoStar manual search | Inbound only | Business data + automated outreach |
| Outreach Volume | 20–40 calls/week | 5–10 inbound inquiries | 200–500 automated touches/week |
| Lead Time | 6–12 months | Reactive | 18–24 months proactive |
| Time Investment | 3–4 hrs/day | Low | 2 hrs/week |
A tenant rep broker in a major metro used JYNI to target 350 tech and healthcare companies with 25–200 employees. Over 6 months they identified 12 companies actively looking for space, signed 4 as tenant rep clients, and closed $2.8M in lease transactions — generating $84,000 in commission.
Avoid these before launching your next campaign.
By the time a space is actively listed or a tenant is openly shopping, competing brokers have already made contact. Winning in CRE requires reaching prospects 18–24 months before a lease decision — when they're thinking about growth but haven't committed to a timeline. Proactive outreach to businesses that match your tenant rep profile, well before their lease expires, is the only reliable way to beat the competition to the conversation and the relationship.
A 10,000 SF office tenant, a distribution center user, and a medical practice have completely different space requirements, decision timelines, and motivations. CRE brokers who send identical outreach to all commercial business types see low response rates because nothing in the message feels relevant. Vertical-specific campaigns — separate messaging for professional services, healthcare, industrial — consistently outperform generic broker pitches because they demonstrate you understand the prospect's world.
CRE deals gestate over 6–24 months, and most brokers lose track of prospects they spoke to six months ago when no transaction was imminent. A CRM with automatic follow-up reminders prevents this. The broker who stayed in consistent, low-pressure contact through two years of 'not yet' wins the deal when the prospect finally moves — and often without a competitive bid, because the relationship has already been built.
JYNI does not have a direct CoStar integration, but you can import your CoStar prospect lists as a CSV and run automated outreach campaigns against them. This combines CoStar's data with JYNI's outreach automation.
Yes. You can build campaigns targeting property owners by holding period, asset class, and geography — using public ownership records as your starting point.
Companies with 10–200 employees in growth industries (tech, healthcare, professional services) with leases expiring in the next 18–24 months are the ideal tenant rep prospect.
Prospects who reply requesting removal are automatically suppressed from all future campaigns. JYNI maintains a suppression list across all your outreach activity.
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