Commercial Real Estate Brokers

The Lead & Outreach Engine for
Commercial Real Estate Brokers.

Updated June 19, 2026

Find your next tenant rep, investment sales, or landlord rep deal before your competition does — with automated outreach to business decision-makers.

New to JYNI? Product overview · Features & workflow · Lead-gen playbooks

Commercial real estate brokers know that deals are won before they're listed. Whether you're a tenant rep finding growing companies before their lease expires, an investment sales broker targeting owners who may be ready to sell, or a landlord rep filling vacancy — the edge goes to the broker who makes contact first. JYNI helps CRE brokers build targeted prospect lists from public business and property data, automate personalized outreach, and track every conversation in a deal-focused pipeline.

How JYNI works for you

Find the owner. Reach them first. Stay in front.

Find
Owners actively in market

Agents mine verified owners in your territory — with checked direct phone, email, and website. Owner-direct, not a shared list five other people already bought.

Reach
Outreach that lands

JYNI writes and sends your sequence from warmed, managed domains, then sorts every reply — booking the interested ones so you get to them first.

Post
Stay top of mind

On-brand posts across your channels keep you visible between touches — so when they're ready, you're the name they already know.

Where these leads come from

CoStar & Prospect Lists

CoStar, CompStar, and similar platforms provide lease expiration data and property ownership info — the gold standard for CRE prospecting. Combined with a CRM to manage outreach, this is the most reliable lead channel for tenant and landlord reps.

Business Growth Prospecting

Companies that are hiring, expanding headcount, or recently funded are strong tenant rep prospects. JYNI identifies these signals from public business data and LinkedIn activity to find growing companies before they contact a broker.

Investment Sales Targeting

Property owners who have held assets for 7–10+ years and are approaching depreciation recapture or estate planning timelines are strong candidates for investment sales outreach.

Referral & Professional Networks

Business attorneys, accountants, and lenders often know which clients are expanding or relocating before any broker does. Systematic cultivation of these relationships delivers warm, high-conversion leads.

Automated Outreach with JYNI

JYNI automates personalized outreach to business decision-makers — CFOs, COOs, and business owners — identifying companies likely to need space based on their size, industry, and growth trajectory.

Why JYNI for commercial real estate brokers

Company Growth Signal Targeting

Filter prospects by hiring activity, funding events, and business age to find tenants who are likely to need more (or less) space in the next 12–24 months.

Lease Expiration Drip Campaigns

Load lease expiration dates and trigger outreach sequences 18 and 12 months out — so you're the first broker they hear from when their lease is top of mind.

Multi-Property Pipeline View

Track multiple deals, properties, and client relationships simultaneously with a pipeline designed for CRE deal cycles.

Decision-Maker Enrichment

JYNI enriches company records with the CFO, COO, or owner contact info so you're reaching the right person for space decisions — not the office manager.

Common mistakes

  • Making First Contact After the Space Is Already in the Market. By the time a space is actively listed or a tenant is openly shopping, competing brokers have already made contact. Winning in CRE requires reaching prospects 18–24 months before a lease decision — when they're thinking about growth but haven't committed to a timeline. Proactive outreach to businesses that match your tenant rep profile, well before their lease expires, is the only reliable way to beat the competition to the conversation and the relationship.
  • Sending the Same Pitch to Every Property Type. A 10,000 SF office tenant, a distribution center user, and a medical practice have completely different space requirements, decision timelines, and motivations. CRE brokers who send identical outreach to all commercial business types see low response rates because nothing in the message feels relevant. Vertical-specific campaigns — separate messaging for professional services, healthcare, industrial — consistently outperform generic broker pitches because they demonstrate you understand the prospect's world.
  • Losing Track of Long-Lead Relationships. CRE deals gestate over 6–24 months, and most brokers lose track of prospects they spoke to six months ago when no transaction was imminent. A CRM with automatic follow-up reminders prevents this. The broker who stayed in consistent, low-pressure contact through two years of 'not yet' wins the deal when the prospect finally moves — and often without a competitive bid, because the relationship has already been built.
Quick answers

Commercial Real Estate Brokers, answered.

Can JYNI pull CoStar lease expiration data?

JYNI does not have a direct CoStar integration, but you can import your CoStar prospect lists as a CSV and run automated outreach campaigns against them. This combines CoStar's data with JYNI's outreach automation.

Is JYNI useful for investment sales brokers?

Yes. You can build campaigns targeting property owners by holding period, asset class, and geography — using public ownership records as your starting point.

What types of businesses should I target for tenant rep?

Companies with 10–200 employees in growth industries (tech, healthcare, professional services) with leases expiring in the next 18–24 months are the ideal tenant rep prospect.

How does JYNI handle opt-outs from outreach sequences?

Prospects who reply requesting removal are automatically suppressed from all future campaigns. JYNI maintains a suppression list across all your outreach activity.

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